Roger GrayProduct & commercialisation leader
Sydney, AustraliaLocal time

Design, engineering and commercial judgement.
Building products, teams and ventures.

Background & approach

About

I’m Roger Gray, a Sydney-based product and design leader with more than 25 years’ experience building teams, developing products and bringing emerging technologies towards market.

DESIGN LEADERSHIP WITH COMMERCIAL RESPONSIBILITY

As co-owner and Co-Managing Director of The Imagination Factory, I helped grow a three-person startup into a multidisciplinary consultancy with 12 full-time company members, supported by specialist partners. My work combines design strategy, team leadership and commercial responsibility with a foundation in hands-on research, design and prototyping.

EXPERIENCE ACROSS ORGANISATIONS AND TECHNOLOGIES

My career spans consultancy and in-house product development, including PA Consulting, PDD, IDC, ABB, ASSA ABLOY, B&R, Lumascape and Furi. I have worked across consumer products, medical technology, connected experiences, professional equipment and ventures, bringing together design, engineering, research, manufacturing and commercial perspectives.

I co-founded SwimAR and PlasmaTrack. The project pages explain my contribution, the wider team’s work and the development stage reached. Further experience is available to discuss where confidentiality permits.

CURRENT PRACTICE

I continue to develop my use of generative AI in research, ideation, visualisation, analysis and communication. My experience is grounded in physical and connected products, with digital interface and app prototyping within multidisciplinary programmes.

Connect on LinkedIn · Email Roger · Contact