Adidas
Product movement and digital interaction
The brief was to communicate the flexibility of the Adidas boot through an interactive experience. Multiple sensors captured how visitors bent and twisted the product, with calibration managed by a Raspberry Pi controller integrated into the shoe chassis.
Sensor data was transmitted by Bluetooth to custom software, which translated the visitor’s movements into real-time responses within an immersive audiovisual environment. USB charging and the integrated electronics supported repeated use as part of the public installation.