Furi
Building design capability and a portfolio
As Head of Industrial Design, reporting to the CEO, I brought product design and engineering capability in-house and helped shape Furi’s portfolio strategy. I led designers and engineers across new product development, supplier coordination and product quality, working with marketing and international manufacturers.
The programme delivered 45 product launches and range extensions within a year, contributing to approximately 30% sales growth in Australia and the US. We also established an 18-month product pipeline, prioritising opportunities against consumer needs, margin and brand fit.