Roger GrayProduct & commercialisation leader
Sydney, AustraliaLocal time

Design, engineering and commercial judgement.
Building products, teams and ventures.

Portfolio / Consumer Products and Environments

Wonder Wean

From idea to production tooling

Wonder Wean was developed to help parents and carers prepare small portions of food while away from home. At The Imagination Factory, I supported the founder from the initial idea through research, working prototypes and production tooling, alongside advice on the business model and route to market.

Development combined the practical feeding task with consumer-product requirements and cradle-to-cradle manufacturing principles.

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