Roger GrayProduct & commercialisation leader
Sydney, AustraliaLocal time

Design, engineering and commercial judgement.
Building products, teams and ventures.

Portfolio / Connected Products and Experiences

Acupressure

Connected jet-lag reduction device

At The Imagination Factory, I developed a connected acupressure system intended to help reduce the effects of jet lag on long-haul flights. The concept combined a wearable pressure-point stimulation device with an app that guided users through scheduled routines before, during and after their journey.

We designed the physical and digital user journey, including the app’s screen flows, timed sessions, reminders and device controls. Prototype electronics communicated with the prototype app via Bluetooth, allowing the complete connected experience to be tested with 20 users as part of the client’s customer research.

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